I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles.Because my father had a collection of magazines beginning with the first issue in 1936 and continuing through the World War II years, I had ample exposure to plenty of advertising from that era.I soon started collecting all sorts of examples of packaging, from Lucky Strike cigarette packs to Campbell’s Soup cans and other mainstream brand name products that showed a clear genesis of evolution.I’m just glad I was able to gobble up the stuff before it was officially identified as collectible.In the 1970s, resale, junk, and “antique” stores had plenty of them available for next to nothing, and I grabbed them up at every opportunity.So you can see the original discovery, I’ve put an asterisk (*) by the bottles that were originally part of the “Evanston Garage Find.” Spending time with these bottles inspired me to be sensitive to the evolution of logo and trademark graphic design.Launch titles would include Spore, SIMS 3, Mass Effect 2, Battlefield Heroes and more.One of the biggest challenges on this project was coordinating between all the team members.
This image only consists of simple geometric shapes or text.Soft drink ads were plentiful and even before seeing or owning the actual bottles, I was aware of the label and packaging designs, and how the designs changed from year to year.(When I was a kid, my dad also gave me an old Coca-Cola bottle that helped trigger what ended up being an collecting obsession.) After finding the vintage bottles in the Evanston garage, I set out to find examples of as many design and label variations as I could.Several Bottle clubs (Ohio and Baltimore) have begun the process of local or state bottles.The various collecting categories include: Pontil Era Sodas- 1840-1857 Smooth Base non machine made sodas 1858-1910 Squats- 1860-1875 Hutchinsons- 1879-1920 Blob Tops- 1870-1910 Hand tooled Crown tops 1892-1915 Machine Made Embossed sodas- 1892-present time Early machine embossed sodas 1892-1932 Applied Color Label Sodas 1932-present This web site does not attempt to price Coke bottles, Pepsi bottle, Mountain Dew bottles and other modern (since 1930) collectibles. Pepper, Coca Cola and Pepsi Cola bottles from the Hutchinson soda and early machine made era. With many different parties involved – Dr Pepper, EA, two visual design agencies, a branding firm, a coupon redemption and support team as well as the internal game teams at EA, ensuring cross-team communication and coordination was a major challenge.